Rethink tests inserts in The Guardian during awareness week

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  30 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Mental health care charity Rethink is testing 240,000 inserts in The Guardian during June to capitalise on its national awareness week.TDA is the agency behind the campaign that is split testing two propositions; one focusing on opposing prejudice, the other on raising funds to provide practical support for people as they recover. Each leads with the experiences of somebody who has been affected by severe mental illness or associated discrimination. Both inserts are designed to motivate people to make a regular donation to Rethink’s work. “The campaign has been timed to coincide with Rethink Week, which runs from 20-30 June,” said Louise Farnell, Head of Fundraising at Rethink. “The aim of Rethink Week is to raise awareness of and funds for our work.” Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 24 June 2003 | Newscenter_img “This is a high impact campaign using negative situations that have turned positive with help from Rethink,” said Sarah Woodford Jones, Account Director at TDA. “The aim of the split test is to establish whether campaigning work or practical support are more powerful messages for generating donations. The message will be most relevant to people who have experienced mental illness first hand, either personally or through a friend or relative.” Rethink tests inserts in The Guardian during awareness week Tagged with: Consulting & Agencies Individual givinglast_img read more