ITW wins title, in-stadia ad rights

first_imgSHARE SHARE EMAIL COMMENT Sports management company ITW Consulting today said it has bagged the title and in-stadia advertising rights of India tour of Sri Lanka from broadcaster Sony Pictures Networks India.“Viewers are looking forward to the series as this is the Indian cricket team’s first full tour (Tests, ODIs and a T20) of Sri Lanka in three years. In addition to this, advertisers are also aware of the visibility that is ensured through the duration of the tournament, giving brands a wider reach,” Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Networks India, said in a statement. Published on advertising and marketing cricket SHARE COMMENTS July 11, 2017last_img