Pasadena Bookstores Pushed to Brink by Pandemic

first_imgCommunity News Pasadena Bookstores Pushed to Brink by Pandemic By DAVID CROSS and BRIAN DAY Published on Tuesday, October 20, 2020 | 2:25 pm STAFF REPORT First Heatwave Expected Next Week STAFF REPORT Pasadena’s ‘626 Day’ Aims to Celebrate City, Boost Local Economy Top of the News HerbeautyThis Trend Looks Kind Of Cool!HerbeautyHerbeautyHerbeautyWant To Seriously Cut On Sugar? You Need To Know A Few TricksHerbeautyHerbeautyHerbeauty10 Vietnamese Stunners That Will Take Your Breath AwayHerbeautyHerbeautyHerbeauty6 Strong Female TV Characters Who Deserve To Have A SpinoffHerbeautyHerbeautyHerbeautyThese Fashion Tips Are Making Tall Girls The Talk Of The TownHerbeautyHerbeautyHerbeauty9 Of The Best Metabolism-Boosting Foods For Weight LossHerbeautyHerbeauty Community News faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,Donald CommunityPCC- COMMUNITYVirtual Schools PasadenaHomes Solve Community/Gov/Pub SafetyPasadena Public WorksPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimes EVENTS & ENTERTAINMENT | FOOD & DRINK | THE ARTS | REAL ESTATE | HOME & GARDEN | WELLNESS | SOCIAL SCENE | GETAWAYS | PARENTS & KIDS More Cool Stuff Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. 20 recommended0 commentsShareShareTweetSharePin it center_img Name (required)  Mail (required) (not be published)  Website  CITY NEWS SERVICE/STAFF REPORT Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday Community News Your email address will not be published. Required fields are marked * Business News Bookstores across the Southland and the nation have long been challenged by a changing marketplace increasingly dominated by online giants such as Amazon, but the increased pressure placed upon local brick-and-mortar booksellers by the ongoing pandemic is pushing some to the brink of closure.Vroman’s Bookstore, which has been in Pasadena for 126 years, reached out to the community last month for support after announcing the pandemic had left it teetering on the edge of collapse.Archives Books shut down early in the pandemic.Founder and owner John Wipf said he had already been considering retirement upon turning 70 when the pandemic struck.Had he not elected to shut down, “I can tell you, I would have gone under,” he said.“I was in the process of retiring and then we had gone into March and I was able to get out of my lease, so I went for it,” he said. “And then, over probably the next week, everything closed up. People started taking this virus seriously.”The pandemic has been hard on many businesses, he added.“I can’t see how any small business isn’t taking a big hit,” Wipf said.Long before anyone had heard of COVID-19, the bookselling industry was in a state of adapting to survive, Wipf said.“I had to move twice. And I had to change how I did business,” he said. But in the end, “I’ve just been really fortunate for 40 years. I started in 1980 in Pasadena.”The Battery Book & Music in Pasadena remains open, but owner Richard West said the past months have been a struggle.“I applied for a loan. I also work an online business a little bit, so I was able to come into my store every day,” he said.“Once they allowed us to open again with masks on… it’s been hellish at times. There was a couple of weeks, even just a couple of weeks ago, where I had just had a handful of customers.”But he said he was confident his business wasn’t going anywhere soon.“I’m not worried or panicked. I know we’re in it for the long haul,” West said.“I’ve been in this business since ’91. I know that it has its ups and downs and you just have to kind of work with your landlord if you can,” he said. “And so far, they have been excellent, actually. And that really, really helps.”Not being able to hold events at the store has also been a significant hindrance to business, West said. “That was part of my business. Those events brought people in.”West said as a one-person operation, he feels better prepared to weather the pandemic than some other businesses.“I think people who have employees, that’s a whole other story. I worry about my cohorts at Book Alley or at Vroman’s.“It would be nice to go back to the old days, or just even a year ago,” West said. “But I get it. People are scared. SoI think once we get a vaccine, we’ll be OK.”See also:Community Rallies Around Pasadena’s Pandemic-Stricken Vroman’s Bookstore Subscribe Make a comment Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadenalast_img read more