Casey’s General Store signs three-year pact to support IMCA Super Nationals, Deery Series

first_imgANKENY, Iowa – Casey’s General Store has signed a new three-year agreement to back both the biggest event in all of dirt track racing and the premier tour for Late Models in the Midwest.The Official Convenience Store of IMCA, Casey’s returns as presenting sponsor for the IMCA Speedway Motors Super Nationals, to be held Sept. 5-10 at Boone Speedway, and as title spon­sor for the redraw at all Deery Brothers Summer Series main events.The new pact runs through the 2018 race season. Based in Ankeny, Iowa, Casey’s now has more than 1,900 stores in 14 states and became an IMCA marketing partner in 2013.Both Casey’s and IMCA will donate $10 to Hope for the Warriors on behalf of each heat winner during the week of Super Nationals, adding to the already $15,000 donated the past three Septem­bers.Super Nationals heat winners receive a hat and $20 gift card.Drivers drawing the pole for each Deery Series main event receive $50 gift cards while those with per­fect attendance for the entire season get $100 gift cards.Decal placement is required and gift cards are redeemable at any Casey’s location.“We are very excited about continuing our relationship with IMCA. We know many of our customers are race fans and we’re proud to be part of the racing community,” said Casey’s Vice President of Marketing Mike Richardson. “Hope for the Warriors remains a very important part of this agreement and we look forward to helping make that donation during Saturday pre-race ceremonies at Super Nationals each of the next three years.”The first Casey’s store opened in Boone 48 years ago. Casey’s continues to maintain a very visi­ble presence in the hometown of Super Nationals with a store that opened along Highway 30, just across the road from the Boone Speedway grounds.In addition to selling grocery items, bakery goods and gasoline, Casey’s has grown to become the fifth largest pizza chain in the United States with stores in Arkansas, Illinois, Indiana, Iowa, Kansas, Kentucky, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, South Dakota, Tennes­see and Wisconsin.The Casey’s website is www.caseys.com. Information about new promotions is on Facebook.“Our partnership with Casey’s General Store is one that we are extremely proud of, and one of the more high profile programs we can offer our members,” IMCA Marketing Director Kevin Yoder emphasized. “Their support of Super Nationals has been tremendous, but the recognition they bring to Deery Brothers Summer Series events is equally impressive.”“It is great to get our drivers interacting with each other and enthusiastic IMCA race fans and we’ve had fun showcasing Casey’s famous pizza through that promotion,” he added.last_img

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