HT&E Events and Gfinity Esports Australia have announced that Alienware will be the Presenting Partner for the inaugural 2018 Australian Elite Series. The release states that “the investment represents one of the largest commercial partnerships in Australian esports history”. Not only will Alienware, a subsidiary of Dell, become the Presenting Partner, it will also be the official hardware partner in the PC hardware category. The deal will see Alienware receive “significant visibility and engagement across Gfinity Australia’s events and broadcast platforms”.Dominic Remond, incoming CEO of Gfinity Australia, said: “We are delighted to welcome Alienware on board as our presenting partner sponsor for the inaugural Gfinity Elite Series. As passionate supporters of the gaming community, their brand and products are a perfect fit for our ambition to create Australia’s first city-based professional esports league. He continued: “Esports is a highly sought-after space, and this partnership is a demonstration of the great commercial potential brands can see in Gfinity Australia’s Elite Series. We’re thrilled that Alienware has jumped at the opportunity to help bring a new wave of esports into Australia. It will enable them to further connect with a valuable, tech-savvy, younger audience”.Ben Jackson, Dell ANZ General Manager for Consumer and Small Business, said, “The Alienware brand is synonymous with high-performance gaming globally and we’re thrilled to be the Presenting Partner of the Gfinity Elite Series for 2018. Alienware has long recognised the importance of esports for the Australian gaming community and as the gaming scene has continued to thrive, we have been looking for the right partner to help bring esports to the forefront here. We want to elevate and further legitimise the sport and see how far we can take it in Australia to bring it on par with other world leading esports communities. Alienware is committed to delivering the best hardware for gamers of all levels so that they have the most immersive gaming experience possible. It is a great way for us to build on our community as this exciting new league launches in Australia.”Esports Insider says: Great news coming out of Gfinity Australia as the company’s expansion continues. Interestingly there’s Omen in the UK but Alienware over in Australia so we’ve got some tasty variety and competition. Can the Australian players out dab the UK though? Only time will tell..