Otter Creek Awnings returns to Vermont ownerhsip

first_imgOTTER CREEK AWNINGSRETURNS TO VERMONT OWNERSHIP Otter Creek Awnings, started in a Middlebury basement in 1976, is now owned once again by a Vermonter. Todd Warren of Essex purchased Otter Creek in late August, returning the company known for Vermont values home to its roots. Warren, a Johnson State College graduate born in Burlington, Vermont, joined Otter Creek in 1997 as Director of Sales and Marketing and has served as company President since 2001.”It feels wonderful for everyone involved, and it is truly a great thing for our employees and the customers we serve. We’ve always conducted ourselves as a local company. Our heritage, our customers and our staff have always been local. We will continue to work to enhance the feeling and the experience of working with a Vermont company whose number one priority is customer satisfaction,” Warren said.Under his leadership, Otter Creek has seen over 200% growth in revenue and as a result of his work at Otter Creek and in the community, Warren was recognized as the 2007 Associate of the Year for the Home Builder’s and Remodeler’s Association of Northern Vermont. “Too often small companies become part of a larger corporation; this time, we’re fortunate to reverse the scenario and bring Otter Creek back into the hands of local ownership.”last_img read more

Ready to rethink rewards communication?

first_imgby: Stephanie Schwenn SebringDavid Eads, CEO of Mobile Strategy Partners, LLC, Atlanta, says credit union loyalty programs will be most successful when CUs can communicate benefits in a meaningful and consistent way that resonates with members.“I recommend to clients that they rethink how they’re communicating their program,” he says. “How well has it been integrated into the credit union’s overall brand? How frequently does the credit union promote rewards? The credit union should incorporate rewards messaging into all of its marketing channels, all of the time. These channels can include point of sale at the branch, website, mobile, newsletter, email blasts and alerts.”Brian Day, manager/mobile products for CUES Supplier member The Members Group, Des Moines, Iowa, suggests that an impactful rewards program, embraced by staff, will engage members and naturally enhance their satisfaction levels. Greater engagement and satisfaction will also lead to increased loyalty and less attrition. Day notes that successful loyalty programs will have a variety of options for point redemption and keep members engaged with continual education and fresh approaches. continue reading » 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more