Churm Media Reorganizes for 360Degree Approach

first_imgNewport Beach, California-based magazine publisher Churm Media has undergone a restructuring it says strengthens its commitment to building new digital content delivery channels.“Several years ago, Churm Media committed to evolving as a media company by its investment in creating interactive Web sites for all its brands,” said CEO and owner Steve Churm. Churm Media produces five regional publications: OC METRO, OC Family, OC MENUS, Inland Empire Family and Southland Golf.“What resulted was a new profit center and national recognition for the sites we built,” Churm said. “That was a huge step, but it was only the first step.” As part of the reorganization, chief content officer Kim Porrazzo was appointed to the newly-created position of president and CCO. Tina Borgatta was promoted to editor-in-chief of OC METRO and OC MENUS; associate editor Susan Belknapp was named managing editor of OC Family and Inland Empire Family; Kristen Schott, who served as an assistant Web editor, was promoted Web editor; and copy editor Larry Urish was named associate editor for all of Churm Media’s brands.No layoffs were associated with the reorganization, Churm said.In 2008, Churm invested roughly $350,000 on Web redevelopment efforts. Last year, his investment was in sales training and on bundling products as “value-add.” The company generated more than $300,000 in online revenues, he said.  Churm said the reorganization better positions the publisher as a 360-degree media company. He said he intends to double last year’s online revenue in 2010.“We’re more committed than ever to fulfilling our potential,” Churm said. “I’m talking about moving beyond having an award-winning Web site and looking for more ways to meet the marketing needs of our advertisers as well as ‘talking’ to our audience where they are—on their phones, on Facebook, in apps, through Mobile marketing networks. That’s where we’re headed and if we’re going there, we need focus.”last_img read more

Video Programming Channing Tatum Star at Hearsts FirstEver NewFronts

Video Programming Channing Tatum Star at Hearsts FirstEver NewFronts

first_img Video content, particularly that produced in concert with Snapchat Discover and Facebook Live, would become a dominant theme throughout the program. If there was one thing Hearst wanted media buyers to take away from its hip, “house party” styled Newfronts presentation atop Hearst Tower Wednesday evening, it was that the legacy magazine publisher is committed to reaching millennials. Really, really committed. The shirtless male dance crew that kicked off the evening’s proceedings to the tune of Ginuwine’s “Pony” may have been met with initial confusion from the attendees hastily seeking drink refills from the stage’s adjacent full bars, but all was explained when actor Channing Tatum and Hearst Digital Media SVP Lee Sosin took to the stage to reveal a year-long content partnership between Cosmopolitan and “Magic Mike Live,” a Vegas installation based on the hit films. The exclusive content deal will include multiple video series, Facebook Live broadcasts, Snapchat takeovers, and virtual reality. Snapchat’s VP of content, Nick Bell, lauded Hearst’s embrace of the app’s Discover publishing platform. Expanded content partnerships were revealed, exclusive to Discover, including “SnapHacks,” a series of advice videos covering food, fashion, beauty, and fitness produced by Cosmopolitan; and “The Sweet Guide to a Better Life,” designed to help viewers expand their cultural horizons. Credit: Hearst Magazines Troy Young, president of Hearst Magazines Digital Media, touted the company’s massive success in digital video production—over 350 million video views monthly with 100 new videos produced each week—before stating, “If you want to connect with millennial audiences, you need to get Snapchat right.” Other notable video launches in the works include “WhoHaHa,” an original comedy series developed by Cosmopolitan and actor/comedian Elizabeth Banks; Elle.com’s “How Do I Wear That?,” meant to bring the latest runway looks from Paris and Milan into the everyday woman’s closet; Esquire’s “How to Be a Man,” depicting hapless former Cosmo staffer Frank Kobola attempting to carry out “manly” tasks (you see, millennials love rigid gender norms but hate manual labor); Manhood, a documentary series taking a more serious look at what it means to be a man in the 21st century; and “The Younger Games,” following Kelly Deadmon’s irreverant and comedic attempts to look younger. Esquire’s new editor-in-chief, Jay Fielden, previewed his new celebrity and style game show, “Who’s That Guy,” which will be broadcast on Facebook Live (Hearst plans to produce over 200 Facebook Live broadcasts each month, according to Todd Haskell, SVP and CRO of Hearst Magazines Digital Media). A sizzle reel followed Tatum’s departure from the stage, depicting the digital initiatives Hearst’s various brands have been taking and culminating in one all-encompassing mantra: “Hearst. We make good sh*t.” For those over-35’s reading this, millennials apparently don’t have time for verbosity or austere decorum. Millennials just want good shit. “The star of every video we make is the person watching it,” said Sosin. “Whether it’s smart service, hilarious comedy, or inspiring journeys, everything is audience-first and built to be shared.” If anything was clear to those taking the 40+ floor elevator descent back to ground level at Hearst Tower Wednesday evening, it’s that Hearst knows who its partners want to reach, and it’s doing everything it can to get them there.last_img read more

William Tech is everything especially music

first_imgBlack Eyed Peas frontman Will.i.am believes tech and music are one and the same.  Rick Kern/Getty Images Will.i.am is perhaps best known as a musician and lead member of the Black Eyed Peas, but he’s also working to make a name for himself in tech. The singer, songwriter and producer has dabbled in wearables with products like the Puls smartband and the i.am+ Dial smartwatch, and in 2015 teamed up with Gucci to create a luxury phone-free smart band, which never materialized. He’s also launched products like a triangular backpack with speakers and a Foto.sosho iPhone case, and is the founder of i.am+, an AI-centered tech company.  Now, Will.i.am is looking toward the future — one he believes will be shaped by tech like augmented and virtual reality. Devices like glasses will augment our world and free up our hands, he says, and technology will be more seamless. He imagines that musicians 100 years from now will have to do more than just write and perform songs. They’ll make VR experiences that audiences can virtually transport to.  The future of entertainment is VR and AR.  Will.i.am Will.i.am was pensive and enthusiastic about the future of tech when I spoke to him recently at Accenture’s innovation hub at Salesforce Tower in San Francisco. “The future of entertainment is VR and AR,” he said. “You’re creating worlds in VR and enriching environments with AR. I can’t wait for that to be the norm in our entertainment industry.”Ten years from now, he predicts, we won’t be staring at screens. Instead, sleek devices will show content right in front of our faces, eliminating the need for bulky gear resembling a helmet. That’s not to say Will.i.am is looking to create those products himself. His current passion is in artificial intelligence and natural language. His company i.am+ is focused on getting its AI system to be more efficient so that when people talk to a voice assistant, their search takes on a more conversational tone.  Will.i.am doesn’t see his passion for music and tech as disparate. In fact, if more people knew how creative tech really is, more kids would want to be scientists and engineers, he says. “It’s the most creative industry in society today,” he told me. “Tech is everything. Music is tech. Our industry was founded on technology. If we saw music and tech as the same and not separate, we wouldn’t have this gap of [tech] jobs that are unfilled.” Now playing: Watch this: 0 4:54 Share your voicecenter_img Post a comment Microsoft HoloLens 2: A first dive into the future of… Tags Music Tech Industrylast_img read more

Cognizant sees no impact on revenue despite Chennai floods

first_imgUS-based Cognizant Technology Solutions on Tuesday reaffirmed its full-year revenue guidance of at least $12.41 billion set for the calendar year 2015 despite disruptions to its operations caused by the recent floods in Chennai.The company, which has major operations in India, manages 11 delivery and operations centers in Chennai, which recently witnessed one of the worst floods in the past several decades. Cognizant said in a statement that its business continuity plan largely mitigated the financial impact of the flooding.The IT services provider also maintained its non-GAAP diluted EPS guidance of at least $3.03.Cognizant said all its employees are safe and accounted for and that its comprehensive business continuity plan enabled continuity of critical work for its clients.Last month, Cognizant had announced to spend $40 million (Rs 260 crore) to help flood victims, its employees and business partners in the flood-hit capital city of Tamil Nadu.”In December, Chennai experienced heavy rains that caused unprecedented flooding. During this period, the company’s key priorities were ensuring the safety of its employees and their families, and maintaining continuity of critical operations for clients,” it said.A few Indian companies including Tata Consultancy Services (TCS) and Wipro have already warned about Chennai floods weighing on their earnings in the December quarter.TCS, India’s largest IT firm, had earmarked Rs 1,100 crore to offer interest free cash advances to its employees in Chennai .last_img read more

One Tool for Managing All Your Business Schedules

first_img 3 min read Growing a business sometimes requires thinking outside the box. March 14, 2012 This story appears in the March 2012 issue of . Subscribe » Register Now » Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global The phone calls were driving Ray Chang crazy. His seven-employee company, Motorsport Lab, was hours into its first Groupon deal–a one-hour supercar driving session priced at $89, a whopping 82 percent discount–and the number of calls flooding the Boston office was out of control.”It was mayhem,” recalls Chang, whose company sells driving experiences in exotic cars such as Ferraris and Lamborghinis to New England- and Arizona-area marketing campaigns and events. “We were keeping track of all our appointments in Google Docs. When we sold 1,500 Groupons that first day, I thought, How are we going to make this work?”The answer came from a massage. Chang had booked one several weeks earlier using Genbook, a new cloud-based service that lets small businesses automate their client appointments. Merchants integrate Genbook’s BookNow button into their website, Facebook page or blog; the button links to a customized, real-time reservations page that features the business’s logo, contact information, consumer reviews and related information.With 48 hours remaining on his Groupon offer, Chang migrated the scheduling chores to Genbook. “The phone calls stopped, because 99 percent of the people could figure out everything they needed to know online,” he says. “It revolutionized everything we do. We don’t have to take credit card numbers and answer the same questions over the phone anymore, and customers can book anytime they want.”Motorsport Lab is just one of more than 5,000 North American small businesses implementing the online booking service. “Scheduling is the most critical task a business does day in and day out,” says Genbook founder and CEO Rody Moore, who started the San Francisco-based company in 2007. “Ten years ago, consumers felt put out if they had to book a flight or a restaurant reservation online. Now customers expect an online option.”In its startup incarnation, Genbook offered its platform to digital advertisers to help them manage media schedules across hundreds of websites. But in 2008 the company pivoted to its current, monthly subscription service and expanded its customer base. Chiropractors, massage therapists and other one-person operations made up the bulk of Genbook’s early adopters, but a growing number of larger businesses, such as spas, have since joined the platform. And their customers have embraced the service, too: An average of 500,000 appointments are being scheduled every month.”Scheduling is the most critical task a business does day in and day out.” –Rody Moore, GenbookThe booking service offers packages that cater to outfits of all sizes. Genbook Solo schedules one person’s clients for $19.95 per month; Genbook Standard manages an unlimited number of calendars for $39.95 per month. This year, the company–which has been bankrolled by $5.6 million from Neo Technology Ventures and Moore himself–launched an analytics dashboard to help merchants leverage “the massive amount of data generated through the act of making an appointment or reservation,” Moore says, adding that key metrics include customer preferences among services offered, sales trends and individual employee performance.Back at Motorsport Lab, Genbook has allowed Chang to fully automate the company’s scheduling and, as a result, shed staff and save $50,000 per year.”Genbook makes it so much easier to communicate accurate and up-to-date information about our business to people,” Chang says. “We still get a few calls with questions we can’t answer online, but Genbook handles just about everything else. To me, it’s a no-brainer.” last_img read more

Remembering George Mueller the Father of the Space Shuttle

first_img This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. 2 min read Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now October 19, 2015center_img Enroll Now for Free George Mueller, the celebrated creator and first leader of NASA’s Office of Manned Spaceflight during the Cold War, died last week at his residence in Irvine, Calif. He was 97.Born on July 16, 1918, the National Medal of Science recipient is perhaps best known for putting forth the aggressive, admittedly risky “all-up” guiding principle of spacecraft and rocket testing during his six years at NASA. The radical initiative, accompanied by a sweeping management overhaul, rocketed space mission trials forward at an accelerated pace, enabling the fledgling government space agency to meet President John F. Kennedy’s goal of putting humans on the moon by the end of 1960s, despite persistent scheduling snafus.   Related: For the First Time Ever, NASA Astronauts Eat Vegetables Grown in SpaceNASA credits Mueller with overseeing the completion of Project Apollo and for the birth of the Skylab, our country’s first space station, and the Space Shuttle projects. Under his leadership, the Apollo 8 crew orbited the moon in 1968 and, the following year, on July 20, 1969, the Apollo 11 team laid claim to a major milestone for humans, the first manned lunar landing.   Often called the “Father of the Space Shuttle,” he departed NASA after the completion of the Apollo 11 mission, though he never fully exited the aerospace industry. Following a six-year executive post at General Dynamics, he retired briefly, then later returned to his life’s passion, taking up the post of CEO of Kistler Aerospace (later Rocketplane Kistler) in 1995. He remained active at the now-shuttered reusable launch system company until 2004.Mueller is survived by his second wife, two daughters, two step-children, 13 grandchildren and 13 great-grandchildren.Related: Entrepreneurs on the Moon? NASA Takes a Step in That Direction.last_img read more

Sarri starts Premier League adventure with win

Sarri starts Premier League adventure with win

first_img SharePrint <a href=’http://revive.newsbook.com.mt/www/delivery/ck.php?n=a7617b59&amp;cb={random}’ target=’_blank’><img src=’https://revive.newsbook.com.mt/www/delivery/avw.php?zoneid=128&amp;cb={random}&amp;n=a7617b59&amp;ct0={clickurl_enc}’ border=’0′ alt=” /></a> Chelsea kicked off their Premier League campaign with an away win against Huddersfield. French midfielder N’Golo Kante opened the scoring with a 34th minute volley after Willian crossed from the left.New signing Jorginho made it 2-0 with a well-taken penalty on the stroke of half time. Huddersfield battled for possession during the first 45 minutes but failed to trouble Kepa Arrizabalaga, the world’s most expensive goalkeeper who signed for Chelsea in a deal worth £72.1m. Former Barcelona striker Pedro added a third with a low angled shot into the bottom corner after controlling a precise pass by Eden Hazard who came off the bench with 15 minutes to go.WhatsApplast_img read more