Moses finds his groove at Parra

first_imgMost encouragingly for Eels fans, the oft-maligned defender was steadfast off the ball, linking well with fellow right-edge men Kenny Edwards and Michael Jennings.There was a clear plan for the Dogs to run traffic at him – largely through Raymond Faitala-Mariner – and Moses absorbed it all, getting through 20 tackles with just two misses to go with his three tackles busts, two line break assists, 75 run metres and 375 kick metres.His effort drew the praise of his coach Brad Arthur, particularly for his effort in commanding the ball in extra time with the game there to be won.”It’s a big moment and he nailed it,” Arthur said after the 13-12 win.”He was nice and calm going into golden point, spoke really well to the players.” While was unquestionably Moses’s best all-round game since joining the Eels, Arthur rejected suggestions Moses had had a slow start to his career in blue and gold.”He’s had four wins from six games, I don’t know the last time he did that,” Arthur said.”He’s had to fit into a new style of football, new defensive systems. How many coaches has he had in the past? He’s had to adapt and he’s adapted really well and defensively he’s worked really hard and tonight I thought he really aimed up defensively, he was good.”Moses has appeared to benefit from a switch that has seen veteran Test and Origin centre Michael Jennings moved to Moses’s right side.”Having ‘Jenko’ there helps him but he got his body in front, made his tackles, he was nice and committed but he needs to do that for us every single week,” Arthur added.What Arthur was less pleased with was the way his team let their opponents back into the contest after appearing to dominate the first half.”We invited them back into the contest but if you’re a Bulldogs player you probably thought they earned the right to get back in the contest and they did,” Arthur said.”We just couldn’t get out of our half. Our very first set from the kick off in the second half just wasn’t good enough. They rolled 70 metres and there’s no excuse for that to happen.”Maybe I need to rip into the boys a bit more before we go out after half-time. They (the Bulldogs) just had some big bodies out there and carried hard and aggressive and their season was on the line and their want and desire was there and they carried really hard. We didn’t get our bodies in front and they rolled us.”last_img read more

Thriving during a downturn

first_imgIn our current economy there is a fine line between a thriving and sinking business. Recent ABS figures show retail businesses only enjoyed 0.3 percent growth  in April, with a small increase in clothing and soft good retailing, household good retailing, and other retailing, whilst food retailing, department stores and cafes, restaurants and takeaway food services declined.According to marketing consultant Connie Kosti, the one thing that differentiates who will and wont survive is their ability to adapt to the changing economic environment.“The key to keeping your head above water is to always be in touch with clients, to understand what they need and what they don’t like. You need to be flexible so you can modify what you are offering in response to the market.”Such a strategy has allowed Peter Mavridis, CEO of IT Services Group, S Central to find a niche in the information technology market and enjoy 33 percent growth in the last financial year. This at a time when the industry has had negative growth.“S Central has positioned itself during this downturn by focussing on its customers and delivering to their expectations,” Mavridis said. “It focuses on IT Services and that business has continued to grow as organisations are reducing the size of their IT Departments and requiring organisations like S Central to make up the technical requirements.”Kosti underscores that marketing is a crucial element of surviving the downturn.“Even in good times businesses need to be marketing so that when you continue marketing in bad times business remains constant.”Founder of Souvlakihut, Bill Fotiadis, attributes his company’s 20 to 25 per cent growth  to a significant, long term investment in marketing.Souvlakihut is currently advertising on TV in three states and is aggressively rolling out new stores across the nation.“Remember if a potential customer does not know what you do or (what you) sell, they will never walk into your store or use your service,” Fotiadis said. “Get out there, be loud and get everyone’s attention.” Kosti explains that larger businesses can afford to undertake long-term mainstream media campaigns in difficult times and adds that small businesses can still create employ an effective marketing strategy with a limited budget. Regular calls or email contact with existing and prospective clients, sponsoring community clubs, internet advertising, and importantly, bundling services are some of the marketing initiatives small businesses can implement.“Lets imagine you are a tourism business in Wollongong. You would aim to give people a strong reason to visit your destination by packaging a complete service. “That is, by pulling together flights, accommodation, wine, cheese manufacturer and art gallery visits into one package. In this way you not only touch on all the senses, you also make it easier for the consumer.”While consumers are spending less, Kosti encourages a focus on adding value rather than discounting.Fotiadis has successfully employed this technique with Souvlakihut’s ‘Kids Eat Free’ promotion, which has resulted in both consumer affordability and increased sales.Kosti also suggests networking with related businesses to drive traffic to each other. For example a fashion store could offer their clients exclusive discounts to the nearby hairdressing salon, with the logic that the client may be looking to have their hair styled for that special event. The hairdressing salon could in turn offer discounts to their clients at the coffee shop next door.There are different ways that businesses both large and small can take to ride the downturn.Kosti reminds us to stay confident.“As a business owner you have to be optimistic and feel there’s opportunity to keep growing. If you start believing everything you read or hear you are going to be affected.”This message is reinforced by Fotiadis who says that when you are in business you should look at luck as a dividend of sweat. The more you sweat the luckier you will get. Business tips in a snap shotContinued marketing is crucial. Periodically review your marketing strategy to ensure that it is effective.The reality is the people still need to live and buy/ services on offer. Business owners need to keep talking to their consumers about what they need and adapt accordingly.People are time poor, therefore the way you interact with consumers needs to get to the point faster. For example, in a brochure, shorter text is easier to read. Facebook Twitter: @NeosKosmos Instagramlast_img read more